In the News
New York Times: New York Times: You’ve Read the Headlines. Now, Quick, Read the Book.
New York Times, 09/14/2010.
New York Times, 3/30/2009. For generations the publishing industry has worked on a fairly standard schedule, taking nine months to a year after an author delivered a manuscript to put finished books in stores. Now, enabled in part by e-book technology and fueled by a convergence of spectacularly dramatic news events, publishers are hitting the fast-forward button.
The current economic downturn prompted Robert T. Kiyosaki, the best-selling author of “Rich Dad Poor Dad,” to write a book that he is posting chapter by chapter online at Conspiracyoftherich.com, where readers can see his work free.
The final book, “Conspiracy of the Rich: The 8 New Rules of Money,” will be published in paperback by Grand Central in September.
Mr. Kiyosaki is integrating up-to-the-minute information as he writes. On March 18 he inserted the news that the Federal Reserve was buying $1 trillion in treasury bonds and mortgage securities into a chapter titled “Are You Prepared for the Coming Depression?”
“If this book had gone through the normal publishing procedures,” Mr. Kiyosaki said, “it wouldn’t be worth writing.” Read the Article Discuss Online
Publishers Weekly: Publishers Weekly: In this time of economic stress, publishers have some financial advice for the little guy.
Publishers Weekly, 09/14/2010.
Publishers Weekly, 12/15/2008. Maybe the mainstream media is just too polite to come out and say: we're pretty damn close to a depression in this country (recently, the National Bureau of Economic Research finally confirmed that the nation has been in recession since December 2007). In just a year the stock market almost halved its highs of 2007; nearly two million jobs have been lost in 2008 alone; foreclosures are rampant; the housing market is years from recovery; bankruptcies are at an all-time high; 401(k) plans are at an all-time low; the clueless Detroit automakers are near extinction; and, by the way, Americans owe over $1 trillion on their credit cards. Let's face it, this is an economic mess that would put fear even into the stouthearted Franklin Delano Roosevelt himself...
...And in these unprecedented times, publishers have stepped up, with one publisher, Grand Central's Business Plus, even considering a new book from Rich Dad's Robert T. Kiyosaki free online, chapter by chapter, starting sometime this winter (before turning it into book form sometime next year).
It will be called Conspiracy of the Rich: The New Rules of Money, and it will be a daring venture on both the part of Grand Central and Kiyosaki's Rich Dad empire. “[Kiyosaki] wants to do this,” says Mona Gambetta, president of the Rich Dad Company, “because he believes he can't wait for the traditional book publishing route—the message is too timely, too important, it's in the headlines every day. People are frustrated and angry and scared a little bit. They feel out of control, and that's what moving Robert to say this book has to happen now. And in this economy, it's really the right price. They can download it, they can print it, they can send it to their friends—no hidden agenda.”
Rick Wolff, publisher of Grand Central/Business Plus, notes, “Robert is compelled to help the millions everywhere who feel that they've been betrayed by the Wall Street leaders, and he's very eager to get his message out right away. Doing an online book—for free—makes a lot of sense in terms of facilitating Robert's message as quickly as possible.”
We are in uncharted economic waters, and Kiyosaki is not one to sugarcoat the disaster we may be morphing into. “There's two kinds of depressions—inflation or deflation,” says Kiyosaki. “The question on the next depression is, which one will it be? Which type? Because if you know which type it is, at least you can prepare, but if you don't know which type it is, you can be cleaned out. I'm doing my best to boil it down so chapter one is, 'Are you prepared for the coming depression?' ”
Publishers Weekly: Starred Review
Publishers Weekly, 12/21/2009.
Like many other business books on the market, Kiyosaki's latest explains the origins of the economic crisis and how best to weather the storm and restore financial standing. But its clarity, hands-on approach, and practical tips make it far superior and user-friendly than its competitors. By offering bonus PDF charts and graphs, Kiyosaki allows listeners to go one step beyond the average audio book. Mallow gives a solid reading that conveys the material in an accessible, user-friendly manner stripped of theatrics to highlight the sound advice. Mallow's tone—serious but accessible, informative and never preachy—yields a sober and sincere performance that does the material justice.