7/17/2009 3:48:55 PM
Selling in Nigeria
The word SELL actually has its negative meaning even here in Nigeria. Robert, you probably would have noticed the hawkers by the road side when you visited South Africa. Or the petty traders with small tables of wares they put out to sell. Now that is the negative connotation attached to it.
Many average people especially the educated ones in the middle class of African society assume that when you ask them to go sell, they take it that you have degraded their status to that of a poor child hawking by the road side. They rather would like to be in the picture of the RICH who are doing the buying.
I joined the GNLD Network marketing group with my wife when I was still dating the young beautiful damsel. Some of my friends saw that as a setback especially when I introduced them to the GNLD club and tried persuading them to join.
Naturally, I had been poor at selling myself and even now, I am still trying to master the ART, especially, as I have realized that its been a major obstacle that had limited the exposure of my businesses.
Some are actually afraid of REJECTION. They don't want to be told NO!
Selling is important but a lot of people in Nigeria will miss out on its benefit because of the perception they have about it.